There are a few perceptual errors which may disrupt the interpretation. Similarly a colourful object is likely to be perceived more than an uncolored object. For example, if a teacher keeps repeating the same thing and lays focus on a point by repeating it, then, it is likely to be perceived more by the students. Repetitions also tend to attract our attention and help to change our perception. For example, a moving pendulum of a clock will tend to attract our attention more than a stationary clock. Similarly movement or moving object also tends to attract our attractions. Size does matter – as we have a tendency to select bigger things. Also, as mentioned above, we tend to be very choosy in selecting the stimuli like – size.
Hence, the significance of perception from an organizational standpoint is very essential.įrom an organizational perspective, We don’t’ see things as they are but we tend to see things as we want them to see. This behavior, of course, could be desirable or undesirable for an organization. The output here pertains to behavior displayed. At times, the individual would select those stimuli, which are relevant to the individual and the rest of them would obviously be dropped. This, in fact is called the figure and ground principle of selection of stimuli. It would be important to mention here that the individual would filter all those stimuli that are irrelevant here and would only take those ahead that are of interest to the individual or would pick up those stimuli forward which are important to the individual and the rest of them (stimuli) would be leveled to the ground. Interpretation of a stimulus is very important as based on this interpretation only, would the individual display a behavior.
The filtered or selected stimuli are organized and taken further ahead for interpretation. This stage essentially represents the processing stage wherein the stimuli are selectively filtered by an individual and taken ahead in the system. It includes various stimuli which are received or an individual is bombarded on a daily basis.
#Perception definition in communication free#
Hence, by the process of perception we make sense of the world around us.Start Your Free Personal Development CourseĮffective resume making, job hunting, campus recruitment training & others Perception plays a pivotal role in an organization as it influences the following: Perception is an intellectual, psychological process which is subjective as individuals perceive similar incident differently. Expectancy effect: It is the tendency of an individual to interpret any person or object based on how he expects the person or object to be in the first place.Selective Perception: This means a person sees, feels or hears what he wants to and skips other information which are inconsistent to his view.Perceptual checking minimizes the negative effects of projection. Projection: It is a psychological defence mechanism which makes a person compare his negative traits with other people and conclude that they are better off than others.It affects the performance appraisal of employees in a company. A negative halo effect is known as the reverse halo effect. Halo effect: It is the process of generalizing from a comprehensive analysis to a single attribute or trait.It may affect the interview process in an organization. In reality, there is a difference between the perceived notion of each category and the actual traits of the members. Stereotyping: It is the effect caused by forming a certain belief about a category of stimuli and generalizing that notion to encounters with each member of that category.Recency effect, on the other hand, is that human beings remember latest events more than the less recent ones. Primacy/ Recency Effect: The first impression is given the most important which is known as the primacy effect.It involves the following phenomena: primacy effect, selective perception, stereotyping, halo effect, projection and expectancy effect. Interpretation: It is the formation of an idea about the information that is sensed, selected and organized.Closure: It is the ability to organize stimuli so that together they form a whole pattern.Proximity: This is the closeness of stimuli to one another that affects perception.Grouping: Assembling of stimuli on the grounds of similarity.Organization: It is the process by which we sort stimuli into a meaningful pattern.Internal factors: These are attitude, motives, experiences, interests and expectations.External factors: These are size, intensity, proximity, motion and novelty.Selection: This is governed by two types of factors:.Reception: In this process, a person receives the information through stimuli.The factors which affect the perception are shown in the figure below: Process of Perception
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